MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Experience, Art Direction, Production
The Mercedes-Benz SLS AMG became an immediate icon due to its gullwing-style doors and track-ready performance. Making the SLS a convertible, well, turned a few heads. Tapped to create a digital experience marketing this new convertible option roadster was no easy task. We decided to digitally display this vehicle the way the buyer would use the vehicle - top down while enjoying expansive views. The result turned out great and the awards we received on it made it a hit.