MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Experience design, Art Direction
When Mercedes-AMG introduced its first all-AMG vehicle, automotive buzz started instantly. To build the world-wide digital presence for this vehicle, blacQube immediately knew that it had to educate the public on every unique aspect of this performace vehicle. Using a linear, video-style approach complete with a timeline, blacQube was able to take a user through a journey of race-inspired technology that embodies the SLS AMG from start to finish.
Site available to view upon request.