MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
The C-Class vehicle has been an icon for Mercedes-Benz and Mercedes-AMG for years. With a new engine, body style and attitude that only AMG can deliver, it was time to digitally market this vehicle in a new aggressive way. With several engine variants, and a wagon version, we mixed lifestyle, performance and a fresh experience into this webspecial that really showed how a 4-door sedan can still be an animal for your performance lifestyle.