MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
The Mercedes-AMG GT is a big seller in many markets around the world. In Germany, sales were not on par with what was expected. To counteract this, it was decided that an awareness webspecial needed to be marketed, to show the versatility of the GT vehicle. I created and oversaw a simple, quick-hit, German-only digital experience that educated a potential GT owner on the benefits of owning this amazing vehicle.