MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
The Mercedes-AMG CLS 63 has been an icon in the "4-door Coupé" genre since it hit the market. blacQube was tasked with the creation of a webspecial to speak to the audience of this vehicle AND to showcase the different variations - the CLS 63, CLS 63 S and the Shooting Brake.
Taking a concept that this vehicle belongs in the hands of a determined and accomplished professional, we scripted a unique story. While showing the car in motion, we spoke to both the attitude of the CLS 63 and the driver. With the edition of parallax motion and environmental overlays, an exciting and informative presentation of the vehicle was accomplished.