MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Experience Design, Art Direction, Production
What is the heartbeat of every Mercedes-AMG vehicle? The one man, one engine philosophy, and the highly crafted engines that come out of Affalterbach, Germany.
blacQube was tasked to create a digital experience around the M157 Engine - a 5.5-liter, V8 Biturbo with an ECO start/stop function. We decided to build an experience that not only entertained, but informed users on an extremely technical item. With flipping panels and motion built around a cube, we displayed technical information, videos and specifications around a piece of mechanical art.
Site available to view upon request.