MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
Cigarette Racing Team has been a client for many years with blacQube. They build some of the best, hand-built performance boats on the market. Their worldwide presence and reputation is something that other performance boat manufactures dream to have. As demand for more seating on a cigarette boat platform grew, the SD 1040 boat was made. It combines twin stern-drive performance Mercury Racing engines into an open concept boat with all the luxury you expect from a custom build. Standard, is the Cigarette-made 180° Panoramic Hardtop, that provides unaltered views for the driver.
To market to the lifestyle and personas that would purchase this product (usually as a second boating option), I developed a digital presence that displays this vehicle in an array of situations for every applicable lifestyle.