MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Experience, Art Direction, Production
To digitally market the Mercedes-Benz C 63 AMG Coupé to the international markets, we decided to build an online experience where we use a linear video to tell the story of how the C 63 AMG Coupé checks all the boxes of performance. At various checkpoints during the video journey, the user can pause the video, explore details and expand to learn about features that make this vehicle great.