Innovative and dynamic Creative Director and with strong analytical and critical thinking skills. Leveraged technology to formulate and develop creative solutions and high impact marketing campaigns that established corporate identify or enhanced market presence. Demonstrated exceptional skill in leading cross-functional teams during the entire project management life cycle ensuring complete client satisfaction and promoting profitability. Regarded as a leader and integral team member with a keen ability to position companies for success.
Creative Ideation, Responsive Design, Brand Creation, Graphic Design, Company Branding Solutions, Business Development, Market Analysis, Integrated Communications, Strategic Management, Team Leadership, International Client Relations, Project Management
BLACQUBE, LLC, GMBH, Atlanta, GA
08/2013 - Present
Creative Director
Collaborate with the Executive Creative Director to conceptualize digital strategies for social and brand marketing campaigns conducting; conduct comprehensive client needs assessments and market research to formulate design concepts that will establish and solidify brand awareness facilitating a greater social presence.
Fostered coordination with design teams across the United States and Germany to launch vehicle campaigns for some of the most influentialautomobile and auto-sports companies worldwide including Mercedes-AMG, AMG Private Lounge, AMG Customer Sports, AMG Driving Academy, Cigarette Racing Team, MV Agusta, Ehrmann USA and Flexdrive.
Oversee concept creation, digital and social production providing guidance and direction for commercial layout principles and aesthetic design concepts. Managed the entire production life cycle from initial concept stage through product delivery ensuring timely fulfillment.
Supervise contract negotiations tracking the Request for Proposal process to facilitate contract closing and support client retention initiatives.
BRAINJOCKS, Atlanta, GA
03/2012 – 08/2013
Executive Creative Director
Executed creative design management for an established Sitecore development company; grew the creative department from its initial stages making a highly profit-building entity with over 30 employees. Defined vision and initial strategies for establishing a strong market presence and growing a sustainable client portfolio.
Spearheaded the build-out and construction of new office space managing contractors and outsourced vendors; developed work plans, monitored budget and assigned resources.
Directed front-end development teams located in Serbia and Belarus solidifying the company footprint within the Sitecore development community.
Successfully managed a portfolio of noteworthy clients including Acuity Brands, Hospital Corporation of America (HCA), Parallon, Health Trust, TripFiles and CoreTrust.
Controlled all stages of the campaign design process including innovation, development and actualization, leveraging knowledge of target market to enhance customer footprint and increase profitability.
BLACQUBE, LLC, GMBH, Atlanta, GA
03/2009 – 03/2012
Senior Art Director
Assisted in creating digital strategies for all campaigns and executing design concepts for some of the top names the automobile industry including Mercedes-AMG, Mercedes-Benz USA, Mercedes-AMG Private Lounge, Mercedes-AMG Customer Sports, Mercedes-AMG Driving Academy, Cigarette Racing Team, Ducati, Pagani and Ehrmann USA.
Collaborated with the Creative Director to outline details for digital properties for all clients; defined ECRM standards for all Mercedes-AMG communications and coordinated efforts with flash and front-end developers to design dynamic digital experiences that enhanced brand awareness and market reach.
EPISODE 49, Chattanooga, TN
10/2008 – 03/2009
Creative Director
Coordinated efforts with the CEO to expand creative services adding depth to the product offerings already available. Conceptualized and developed a .NET studio to build intuitive GUI applications and web design leveraging the power of technology to enhance client success.
Oversaw digital production and company branding campaigns for companies such as Gordon-Biersch, Floor Daily, Chattanooga Chamber of Commerce, Lee-Smith, Chattanooga Times Free Press, RetroTV and Pathway Bookstores.
Reinvented the overall company brand increasing market reach within the creative design industry.
THINKMONSTER, Atlanta, GA
05/2006 – 11/2008
Senior Designer
Fostered tactical design and development control of all brand creation and management campaigns; collaborated with the Creative Director in redefining project parameters and conceptualizing brand development tools.
Utilized HTML/CSS development tools to create dynamic interactive marketing media and collateral launching business such as Siemens Motorsports, Heery International, Ulta, Georgia Department of Law, Biospace, HealthGrades Digital Resolve, GeoSyntec, Digital Element, BWay, Digital Blue/Smithsonian Institute and Virtual Premise into the forefront of their respective markets.
THREEHD, Chattanooga, TN
05/2004 – 05/2006
Senior Designer
Designed and executed front-end website solutions integrating flash solutions to create interactive and intuitive room renderings for the flooring industry. Developed innovative design concepts to promote brand awareness and expand market reach for companies such as Card-Monroe, Tuftco, Mohawk Industries, Beaulieu of America, Covenant College and Kids Inc.
Facilitated the establishment of a local Professional Association for Design (AIGA) to elevate the presence of the company and establish a sustainable footprint.
Bachelor of Science, Mass Communications with a concentration in Digital Animation and Imaging, Minors in Spanish and Studio Art - Middle Tennessee State University, Murfreesboro, TN - Class of 1999